"Though the results were not in any way alike, they shared a similar guiding principle: It’s not enough for any designer just to offer clothes anymore. Now it’s all about the experience.
But here’s the thing about experiences: Some of them are good, and some of them are bad. And while they can create an exciting aura around clothes, making the garments seem even more relevant and desirable, they can also cast a pall."
NYTimes Articles: Glam vs Sham..