Thursday, September 08, 2016

Logo Design: Why So Many Wordless Logos?

Making logo's simple is thought to enhance their appeal.

Some marketers believe that debranding can make global brands appear “less corporate” and “more personal” to consumers. Nameless logos can evoke more personal and immediate reactions—which is important in a media environment with plenty of possible distractions and diversions.

Article: Why are so many of today's logos wordless

1 comment:

UsedBooksForSale said...

Thanks for posting this.
I just talked with a Tesla salesperson
about Chevy cars. He pointed out that
Chevy sells more cars WITHOUT the Chevy or
Chevrolet name on them and just use the Bowtie logo.
That logo alone sells more cars than the name on there.